Author: admin
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What to post on social media? A Good Answer to a Bad Question
Let’s get real, we’ve all been there, wondering, “What to post on social media”. Take a deep breath, you are safe here: I asked myself the same question in the past, there is nothing wrong with this. The problem is the question itself: it is not well placed, it is misleading and it leads nowhere,…
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Navigating the digital maze: the role of digital marketing strategy
“It’s time, you’ve got to do the TikTok. Get the management to dance: no need for a digital marketing strategy, you just need to act cool”. Boy, I cannot tell how many times I heard this sentence. I guess dancing on social media is just like puberty or wishing to move to Hawaii: a phase…